Contrary to popular belief, most women (and almost all men) do not enjoy shoe shopping. You see a pair of shoes you like on the display rack, but the store is out of your size. Or you do find the shoes in your size and buy them without trying them on—only to find out they don’t really fit. How about all those people who have two different-sized feet or high arches or flat feet? And most brands don’t even bother to manufacture shoes for people with unusually narrow or extremely wide feet.
This is where Reality Computing and Feetz come to the rescue.
Feetz is a technology company developing a proprietary ‘SizeMe’ platform for the mass customization of shoes. The company uses patent-protected algorithms and customized software to create 3D printable shoes based on virtual models of your feet. The process is straight from the Reality Computing playbook: capture, compute, and create.
Feetz technology uses just a few digital photographs of your feet combined with photogrammetry software to produce accurate models of your two feet. This is the ‘capture’ part.
The ‘compute’ part involves custom modeling to integrate these digital models of your feet to a digital model of a shoe style. The software automatically adjusts the parameters of the virtual shoe to fit your foot, and matches your needs for flexibility and support, as well as your choices for color and pattern options.
To ‘create’ the shoe, Feetz uses 3D printing processes, along with some manual final assembly tasks.